"Food: Science, Art, Passion, Pleasure, Adventure & Exploration"

Saturday, September 11, 2010

Concepts: Pop-Up Bakeries & Bakery Crawls

Bake sales have been going on for quite some time, so they are nothing new, but along with the recent explosion of food truck eateries and secret, closed-door restaurants, pop-up bakeries have become quite the trend.

What is a pop-up bakery?

A pop-up bakery is a temporary bakery, often featured as a scheduled "bake sale" event by an established bakery that either has a dedicated storefront (otherwise) or only presently caters and offers its products in various shops or online.

Some bakeries will host pop-up bakery events in random places to keep customers and fans guessing where the next bake sale will be. Others will host pop-up bakeries at special events, in a temporary space for an extended period of time, or at other eateries, such as restaurants or delis.

In LA, bakeries such as Cake Monkey Bakery and Platine Cookies have participated in pop-up bakery events. Cake Monkey opened up a pop-up bakery in Silver Lake a few months ago and scheduled bake sales on the weekend. Platine Cookies hosted a pop-up bakery with British fashion designer, Anya Hindmarch for a fund-raising benefit.

Although bake sales aren't known to rake in big bucks, they are great for cross-promoting and networking with other businesses, increasing exposure for bakeries, and expanding a shop's fan base by bringing in a larger local target audience. Overall, they bring excitement, engagement, and adventure to a company's profile.

As for bakery crawls, I'd like to think of bakery crawls as a gathering of pop-up bakeries, where various bakeries will show up at a mutually agreed upon spot or space (indoor or outdoor), within a collaboration, and all participate in offering their sugary wares to voraciously, sweet-toothed customers. Bakeries will sell for a few hours or until everything runs out. If a bakery has a dedicated storefront or a website, this is the best time for businesses to pass out business cards and stylish take-home menus (usually showing other goods that are for sale online or in their usual shop), and spread awareness in general.

Some people might consider bakery crawls in the exact same context they view pub crawls, which means that a bakery crawl can also simply be a themed outing for a group of people, in an area around a city where there's likely to be a string of bakeries in close proximity to one another that everyone can visit back to back. A lively social day out, basically.

That definitely sounds like my kind of fun.
Little Pink Dictionary: I have this term that I coined for a day filled with adventure and fun from very early in the day to late in the night: Candy Day. A candy day is a day where one continuously delights the senses by partaking in enriching, often soul-warming, and spirited, pleasurable activities. A candy day can be had alone, with a like-minded and equally enthusiastic romantic partner (my favorite), or a group of fun-loving friends and acquaintances.

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